Breaking Through Global Boundaries: Navigating the Global Market

During this encore presentation, small businesses will gain a comprehensive understanding of exporting and its significance for small businesses. Speaker, Sarita Jackson will cover the different modes of transport—air, sea, and land—highlighting their benefits and risks. Small businesses will learn how to assess their business’s export readiness through self-assessment and evaluate if their products or services are suitable for international markets. She will explore various methods for entering international markets, including direct and indirect exporting, licensing, franchising, joint ventures, and strategic alliances. Participants will also learn how to evaluate and choose the best market entry strategy for their business, with real-life case studies of successful small business exports providing practical examples. Participants will also master the essentials of market research, identifying potential markets, and analyzing trends, demand, and competition. We’ll introduce participants to tools and resources that can aid their market research.

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